Thursday, 1 December 2011

NBI on Angry Birds

Get Angry – Fight Extinction!

Rovio Entertainment Ltd, world-leading entertainment media company and creator of the unprecedented global gaming phenomenon Angry Birds, has launched a remarkable new Angry Birds campaigning website today in support of The BirdLife Preventing Extinctions Programme.
The new Angry Birds website encourages millions of fans to play the latest version of Angry Birds for Chrome online, to get angry about extinctions and to make a donation – providing vital help for ‘the world’s 189 angriest birds’ – those which BirdLife International classifies as Critically Endangered on the IUCN Red List.
In addition to requesting donations, the new website encourages and helps Angry Birds’ fans to find out more about the extraordinary globally threatened species the BirdLife International Partnership is taking conservation action for today. Ten of BirdLife’s flagship Preventing Extinctions projects are highlighted and fans are also encouraged to stay in touch with BirdLife news and activities by becoming BirdLife Facebook Friends.
“We are delighted to support BirdLife International with this new Angry Birds initiative”, said Peter Vesterbacka – Rovio’s Mighty Eagle and CMO. “We are pleased to be in a position to help such important conservation action and anticipate our loyal fans will respond very positively to our Angry Birds call to Get Angry and Fight Back”.
“This is a very exciting opportunity for BirdLife”, said Jim Lawrence – BirdLife International’s Preventing Extinctions Programme Manager. “We are thrilled to be Angry Birds’ charity of choice and we look forward to seeing how this exciting campaign develops and our future relationship evolves”.

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